Privacy Summary

Players Sport Uk ltd is committed to protecting your privacy and maintaining the security of any personal information received from you. Any information you provide will be treated in confidence and is subject to the Data Protection Act 1998.

Players Sport Uk is registered with Information Commissioner's Office, registration No. Z8732712.

The purpose of this statement is to explain to you what personal information

we collect and how we may use it.

We collect three types of information online:

About you - the information you type in

About how you use our site - because we can track this using something called 'cookies'

About your browsing patterns

The main ways we use this information:

To tailor how our site can help you

To fulfil your requirements and deliver what you have asked us for

To treat you more personally

To maintain your records

To send you appropriate marketing communications

For anonymous analysis about how our customers use the site

You can stop us sending you marketing communications

You can stop us tracking how you use our site

Privacy Policy

How do we collect data about you and your use of this website?

We may ask you for information about yourself when you register online, register for promotions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback.

We do not sell, rent or exchange your personal information with any third party for commercial reasons, beyond the essential requirement for credit/debit card validation during purchase of our services.

We do not store or hold any of your credit/debit card details when purchasing our services online.

How do we use your data?

We use your data to improve the service we offer you and to try and ensure that you get the best out of our web sites.

Non-marketing use

We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms.

Certain cookies sent to your browser will help us to save you time. For example, if you're halfway through a booking our cookies will allow you to browse other areas of the website and then return to your booking

We use the data you give us about yourself when you register online to build up a picture of your interests - we then try to ensure that when you visit the site, you don't miss the offers and information relevant to you.

We collect website usage information about visitors to our website, for the purposes of statistical analysis, tracking page usage and paths used by visitors through our site, targeting our Internet banner advertisements on our website and on other websites and tracking use of our Internet banner advertisements and other links from our marketing partners' websites to our website. For this purpose, we and our third party advertising companies note information on the path you take to get to our site and on some of the pages you visit on our website through the use of cookies. The information collected by these third party advertising companies is not personally identifiable.

How we use your registration data

If you register with Players Sport UK ltd, we will record your details. Your data will be used principally to provide you with your any related services or facilities. We retain the data you provide from time to time, including data we collect when you use our services and facilities. Your data may be used for the following purposes: accounting, billing and audit, credit or other payment card verification and screening, administrative and legal purposes, systems testing, maintenance and development, customer relations and to help us in any future dealings with you, for example by identifying your requirements and preferences. We will not sell on your data to any other companies .

We will collect and hold details of your personal and payment details as well as your email address which you have provided Players Sport UK with during registration and at any other time. This information is treated with the utmost care and respect.

You consent to your personal information being used by us to fulfil our obligations to you, including to process your payment.

You have the right to see the personal information registered about you upon request. If the information is inaccurate, incomplete or irrelevant, you have the right to request that the information be corrected or deleted.

Customer Surveys

From time to time we may run customer surveys. For the purpose of these surveys we may combine cookie data with your answers but we will ensure that the survey results do not identify individual respondents.

Direct marketing and how can you change your marketing preference?

We offer you the opportunity to receive information about products, promotions and special offers which we think may interest you. This includes information about products, promotions and special offers from other selected companies we may work with to get the best deals for our customers. To improve our picture of your interests we may link the data you give us about yourself with any data we have gathered (via cookies) about your use of the site.

You can sign up for direct marketing by registering on this website.

We try to ensure that customers do not receive duplicate communications even if we have more than one marketing consent from the same customer.

You will not receive direct marketing from other companies apart from Players Sport UK group as a result of giving your details to us; if, in exceptional circumstances, we ever wanted to allow a third party to send you direct marketing, we would seek your consent before sharing your data with that third party.

We will normally send direct marketing by email if we have your email address.

If you would like us to stop sending direct marketing to you, we offer simple ways to do this. Whenever you receive direct marketing you will be told how to unsubscribe.

Why do we link to other websites?

We use links to other Internet sites to improve your experience of our website. We will always seek to make these links clear by opening them in a new window of your web browser. However, please be aware that these websites may be owned and run by other companies and organisations. We are not responsible for the information, material, products or services contained on or accessible through those websites. Your access and use of such websites remains solely at your own risk. We cannot accept responsibility for any information you divulge to a linked website.

Do we take statistical data?

We try to ensure that our website offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the website. Such data also helps us to measure the success of our advertising campaigns.

Can we make changes to this policy?

Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be notified to you by updating this policy.

Last updated: Feb 2005

© Players Sport UK ltd